Where Financial Gains Meet Values

Last night I had the incredible opportunity to share my story along side two incredible people. The first I have worked with before, Danielle Oristian York, from 21/64. She facilitated the discussion about my personal story surrounding my family office, what giving has looked like to me, what my personal values are versus the values of the greater family unit, and what impact means to me.

The second was a smart, driven, and talented woman named Jem Hudson who shared the value of impact investing. Jem is the Founder and CEO of Caldy Group. Caldy Group aims to solve the problem of using finance as a “powerful force for good.”  Otherwise known as Impact Investing.

Jem reminded me that investing can go beyond the purpose of financial gain. The “Next Generation” is going to inherit 41 trillion dollars over the course of the next 40 years. A large portion of those inheritors are millennials who are, statistically speaking, more likely to want their investments to align with their personal values than any generation prior. In fact 60% of millennials have stated that they want their investments to align with their values. Lucky for those inheritors, research into impact investing shows that this sector performs at or above market rate.

There are multiple different ways in which to invest in this space. Before jumping in, it’s important, just as it is with all investments, to understand your goals, values, and ability to take financial risk. Companies like Caldy Group are available to help make the space more digestible.

Impact investing is a fantastic way to introduce your Next Gens to investing. With some smart guidance, people who are new to investing can really embrace the idea that it is possible to “do well by doing good.”